WNBA x Nike
WNBA x Nike
The Ask: Come up with an experiential idea for Nike that encourages young girls to get into basketball.
The Answer: Young girls look not only up, but sideways, to see what they should or shouldn’t be doing. Meaning, not only do they need to see professional women athletes celebrated, they also need assurance, support, and confidence in their love of sports ASAP. Create an opportunity for girl sports lovers to shine.